Privacy Policy

We have drafted this Privacy Policy (version 15.11.2019-311128380) to explain to you in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679 which information we collect, how we use data, and which decision options you have as a visitor to this website.

Unfortunately, by nature, these statements can sound very technical. However, we have tried to describe the most important things as simply and clearly as possible when creating them.

Automatic Data Storage

Nowadays, when you visit websites, certain information is automatically created and saved, including on this website.

When you visit our website as you are doing right now, our web server (the computer on which this website is stored) automatically saves data such as:

  • the address (URL) of the accessed website
  • browser and browser version
  • the used operating system
  • the address (URL) of the previously visited page (referrer URL)
  • the hostname and the IP address of the device from which access is made
  • date and time

in files (web server log files).

As a rule, web server log files are stored for two weeks and then automatically deleted. We do not share this data, but we cannot rule out that this data will be viewed in the event of unlawful behavior. The legal basis, according to Article 6 Paragraph 1 f GDPR (lawfulness of processing), is that there is a legitimate interest in enabling the error-free operation of this website by capturing web server log files.


Our website uses HTTP cookies to store user-specific data. In the following, we explain what cookies are and why they are used so you can better understand the following privacy policy.

What exactly are cookies?

Whenever you surf the internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are genuinely useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other application areas. HTTP cookies are small files saved by our website on your computer. These cookie files are automatically placed in the cookie folder, the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you revisit our site, your browser transmits the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you your usual standard setting. In some browsers, each cookie has its own file; in others, like Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, and third-party cookies are created by partner websites (e.g., Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, trojans, or other “pests”. Cookies also cannot access information on your PC.

For example, cookie data might look like this:

Name: _ga

Expiration Time: 2 years

Use: Differentiation of website visitors

Exemplary Value: GA1.2.1326744211.152311128380

A browser should support the following minimum sizes:

  • A cookie should be able to contain at least 4096 bytes
  • At least 50 cookies should be able to be stored per domain
  • A total of at least 3000 cookies should be able to be stored

What types of cookies are there?

The specific cookies we use depend on the services used and will be clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

  1. Essential Cookies
    These cookies are necessary to ensure the basic functions of the website. For instance, these cookies are required when a user places a product in the shopping cart, continues to surf on other pages, and only goes to checkout later. These cookies ensure that the shopping cart is not deleted, even if the user closes their browser window.

  2. Functional Cookies
    These cookies collect information about user behavior and whether the user receives any error messages. The loading time and behavior of the website in different browsers are also measured using these cookies.

  3. Targeted Cookies
    These cookies improve user-friendliness. For example, entered locations, font sizes, or form data are stored.

  4. Advertising Cookies
    These cookies are also called targeting cookies. They aim to deliver customized advertising to the user. This can be very practical but also very annoying.

Typically, when visiting a website for the first time, you will be asked which types of cookies you want to allow. And, of course, this decision is also stored in a cookie.

How can I delete cookies? Whether and how you want to use cookies is up to you. Regardless of which service or website the cookies come from, you always have the option to delete, partially allow, or deactivate cookies. For example, you can block third-party cookies but allow all other cookies. If you want to find out which cookies are stored in your browser, or if you want to change or delete cookie settings, you can find this in your browser settings:

  • Chrome: Delete, activate, and manage cookies in Chrome
  • Safari: Manage cookies and website data with Safari
  • Firefox: Delete cookies to remove data that websites have stored on your computer
  • Internet Explorer: Delete and manage cookies
  • Microsoft Edge: Delete and manage cookies If you fundamentally do not want cookies, you can set your browser to always inform you when a cookie is to be set. This way, you can decide for each individual cookie whether you want to allow it or not. The procedure varies depending on the browser. It’s best to search for instructions on Google with the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser, or replace the word “Chrome” with the name of your browser, e.g., Edge, Firefox, Safari.

What about my data protection? Since 2009, there have been the so-called “Cookie Directives”. This stipulates that the storage of cookies requires the consent of the website visitor (i.e., from you). However, within EU countries, there are still very different reactions to these directives. In Germany, the Cookie Directives were not implemented as national law. Instead, the implementation of this directive was largely based on § 15 paragraph 3 of the Telemedia Act (TMG). If you want to know more about cookies and are not deterred by technical documentation, we recommend, the Request for Comments from the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Storing personal data Personal data that you transmit to us on this website electronically, such as name, email address, address, or other personal information as part of submitting a form or comments in the blog, will only be used by us for the purpose stated, stored securely, and not passed on to third parties. We, therefore, only use your personal data for communication with visitors who expressly wish to contact and for processing the services and products offered on this website. We will not disclose your personal data without consent, but we cannot rule out the possibility that this data may be viewed in the event of unlawful behavior. If you send us personal data by email – thus off this website – we cannot guarantee the secure transmission and protection of your data. We recommend never sending confidential data unencrypted by email. The legal basis is Article 6 paragraph 1 a DSGVO (lawfulness of processing) in that you give us consent to process the data you have entered. You can revoke this consent at any time – an informal email is sufficient, you can find our contact details in the imprint.

Rights according to the General Data Protection Regulation (GDPR) According to the provisions of the GDPR, you have the following rights:

  • Right to correction (Article 16 GDPR)
  • Right to deletion (“right to be forgotten”) (Article 17 GDPR)
  • Right to restrict processing (Article 18 GDPR)
  • Right to notification – obligation to notify in connection with the correction or deletion of personal data or the restriction of processing (Article 19 GDPR)
  • Right to data portability (Article 20 GDPR)
  • Right to object (Article 21 GDPR)
  • Right not to be subjected to a decision based solely on automated processing, including profiling (Article 22 GDPR) If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).

Evaluation of visitor behavior In the following privacy policy, we inform you whether and how we evaluate the data of your visit to this website. The analysis of the collected data is usually anonymous, and we cannot conclude your identity from your behavior on this website. You can find more information about the possibilities of objecting to this evaluation of visitor data in the following data protection declaration.

TLS encryption with https We use https to transmit data securely on the internet (data protection through technology design Article 25 paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the internet, we can ensure the protection of confidential data. You can recognize the use of this safeguarding of data transmission by the small lock symbol in the top left corner of the browser and the use of the scheme https (instead of http) as part of our web address.

Google Ads (formerly Google AdWords) Conversion Tracking Privacy Policy As an online marketing measure, we use Google Ads (formerly Google AdWords) to promote our products, offers, and services. This way, we want to make more people aware of the high quality of our offers on the internet. As part of our advertising measures through Google Ads, we use conversion tracking from Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) on our website. With the help of this free tracking tool, we can tailor our advertising offer much better to your interests and needs. In the following article, we would like to go into more detail about why we use conversion tracking, which data is stored, and how you can prevent this data storage. The legal basis for the use of Google Ads Conversion Tracking is Article 6 (1) f (lawfulness of processing), as there is a legitimate interest in carrying out targeted advertising measures.

(Note: The translation is extensive and aimed at preserving the original intent and meaning of the German text. Some terms and phrasing are closely tied to European and German regulatory frameworks, especially in the context of data protection, and have been translated accordingly.)

What is Google Ads Conversion Tracking?

Google Ads (formerly Google AdWords) is Google LLC’s in-house online advertising system. We use Google Ads to create online ads to introduce our products or services to interested individuals. We believe in our product’s quality and aim for many people to get to know our website. Google Ads is the best platform for online advertising. We also want a detailed overview of the cost-benefit factor of our advertising campaigns, which is why we use Google Ads’ Conversion Tracking Tool.

So, what is a conversion? A conversion happens when a mere website visitor becomes an acting visitor, like clicking our ad and subsequently visiting our site. With Google’s Conversion Tracking Tool, we can track what happens after a user clicks our Google Ads ad, e.g., purchasing products, availing services, or signing up for our newsletter.

We use Google Ads Conversion Tracking on our site to understand which keywords, ads, ad groups, and campaigns lead to desired customer actions. This data helps us optimize our online marketing measures.

The data stored by Google Ads Conversion Tracking involves placing a conversion tracking tag or code snippet on our site. When you click one of our Google Ads ads, the “Conversion” cookie from a Google domain is saved on your device. Here are the key cookie data points:

  • Name: Conversion (Expires after 3 months)
  • Name: _gac (Expires after 3 months)

It’s also possible that other cookies measure conversions, enhancing Conversion Tracking via Google Analytics. Google can only read these conversion cookies when you’re on our site. We receive a report from Google with statistical evaluations.

How long and where is the data stored? The data storage is encrypted and on secure servers. Most conversion cookies expire after 30 days and don’t transmit personal data. The cookies named “Conversion” and “_gac” expire after 3 months.

You can choose not to participate in Google Ads Conversion Tracking by deactivating the Google Conversion Tracking cookie via your browser.

Due to certification for the US-European data protection agreement “Privacy Shield”, Google LLC must comply with EU data protection laws. You can read more about Google’s data protection at: Google’s privacy policy.

Google Fonts Local Privacy Policy We use Google Fonts from Google Inc. on our website. We’ve integrated these fonts locally, meaning they’re on our web server, not Google’s. Hence, no data transmission occurs. Google Fonts is an interactive directory of over 800 fonts offered by Google LLC for free use. Unlike other web fonts, Google provides unrestricted access to all fonts.

Google Fonts Privacy Policy We use Google Fonts on our site. You don’t need to log in or enter a password to use Google Fonts. No cookies are stored in your browser. However, CSS and font requests are made to Google domains. Google Fonts are a crucial component for maintaining our website’s quality. We use Google Fonts to ensure consistent and appealing presentation of our online service. When you visit our site, fonts are loaded via a Google server, transferring data to Google servers. Google Fonts API is designed to minimize the collection, storage, and use of end-user data.


How long and where are the data stored?
Google stores requests for CSS assets on their servers for one day, which are primarily located outside the EU. This allows us to use fonts with the help of a Google stylesheet. A stylesheet is a template that allows you to easily and quickly change, for example, the design or font of a website.
Google stores the font files for one year. Google’s aim is to generally improve the loading time of websites. If millions of websites refer to the same fonts, they are cached after the first visit and reappear immediately on all other websites visited later. Google sometimes updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?
The data that Google stores for one day or one year cannot be simply deleted. The data is automatically sent to Google when you visit a website. To delete this data prematurely, you must contact Google Support at In this case, you can only prevent data storage if you do not visit our site.
Unlike other web fonts, Google allows us unrestricted access to all fonts. So we can access an unlimited range of fonts and get the best out of our website. More about Google Fonts and further questions can be found at There, Google addresses data protection issues, but detailed information about data storage is not provided. It is relatively difficult (almost impossible) to get precise information from Google about stored data.
For information on what data Google collects in general and what it is used for, you can also read

Google Analytics Privacy Policy
We use Google Analytics from Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on this website to statistically evaluate visitor data. Google Analytics uses targeted cookies.

Cookies from Google Analytics

  • _ga:
    Expiry: 2 years
    Use: Distinguishing website visitors
    Example value: GA1.2.1326744211.152311128380
  • _gid:
    Expiry: 24 hours
    Use: Distinguishing website visitors
    Example value: GA1.2.1687193234.152311128380
  • gat_gtag_UA<property-id>:
    Expiry: 1 minute
    Use: Used to throttle the request rate. When Google Analytics is provided through the Google Tag Manager, this cookie is named dc_gtm<property-id>.
    Example value: 1

More information on terms of use and privacy can be found at or

Our concern in accordance with the GDPR is the improvement of our offer and our web presence. As the privacy of our users is important to us, user data is pseudonymized. The data processing is based on the legal provisions of Art 6 EU-GDPR para 1 lit a (consent) and/or f (legitimate interest) of the GDPR.

Deactivation of data collection by Google Analytics
With the browser add-on for deactivating Google Analytics JavaScript (ga.js, analytics.js, dc.js), website visitors can prevent Google Analytics from using their data.
You can prevent Google from collecting and processing the data generated by the cookie and related to your use of the website by downloading and installing the browser plugin available at the following link:

Google Analytics Deactivation Link
By clicking on the following deactivation link, you can prevent Google from recording further visits to this website. Attention: Deleting cookies, using the incognito/private mode of your browser, or using another browser will result in data being collected again.
[google_analytics_optout] Deactivate Google Analytics [/google_analytics_optout]

Google Analytics IP Anonymization
We have implemented the IP address anonymization of Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of local data protection authorities when they prohibit the storage of the complete IP address. Anonymization or masking of the IP occurs as soon as the IP addresses arrive in the Google Analytics data collection network and before any storage or processing of the data takes place.
More information on IP anonymization can be found at

Google Analytics Reports on Demographic Characteristics and Interests
We have activated the advertising report functions in Google Analytics. The reports on demographic characteristics and interests contain information about age, gender, and interests. This allows us to get a better picture of our users without being able to assign this data to individual people. Learn more about the advertising features at
You can stop the use of your Google account’s activities and information under “Advertising Settings” at using the checkbox.

Google Analytics Data Processing Addendum
We have concluded a direct customer contract with Google for the use of Google Analytics by accepting the “Data Processing Addendum” in Google Analytics.
More about the Data Processing Addendum for Google Analytics can be found here:

Google Maps Privacy Policy
We use Google Maps from Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on our website. With Google Maps, we can visually better present locations and thus improve our service. By using Google Maps, data is transferred to Google and stored on Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, what data is stored, and how you can prevent this.

Due to the length of the text, I have provided a translation up to the “Google Maps Privacy Policy”. If you need more sections translated or if you have other questions, please let me know!

What is Google Maps? Google Maps is an online mapping service provided by Google Inc. With Google Maps, you can search for specific locations of cities, attractions, accommodations, or businesses on the internet via a PC or an app. When businesses are listed on Google My Business, additional information about the company is displayed along with its location. To display directions, map snippets of a location can be embedded into a website via HTML code. Google Maps displays the Earth’s surface as a road map or as an aerial or satellite image. Thanks to Street View images and high-quality satellite images, very precise representations are possible.

Why do we use Google Maps on our website? All our efforts on this page aim to provide you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. Thanks to Google Maps, you can see at a glance where our company headquarters are located. The directions show you the best or fastest way to reach us. You can get directions for routes by car, public transport, on foot, or by bicycle. For us, the provision of Google Maps is part of our customer service.

What data is stored by Google Maps? For Google Maps to fully offer its service, the company needs to collect and store data from you. This includes search terms you entered, your IP address, and latitude and longitude coordinates. If you use the route planning function, the entered starting address is also saved. However, this data storage occurs on Google Maps’ websites. We can only inform you about this and have no influence over it. Since we have integrated Google Maps into our website, Google sets at least one cookie (Name: NID) in your browser. This cookie stores data about your user behavior. Google primarily uses this data to optimize its services and provide personalized advertisements for you.

The following cookie is set in your browser due to the integration of Google Maps: • Name: NID • Expiration time: after 6 months • Use: NID is used by Google to adjust advertisements to your Google search. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. You always get customized ads. The cookie contains a unique ID that Google uses to collect the user’s personal ad preferences. • Example value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ311128380

Note: We cannot guarantee the completeness of the stored data. Especially when using cookies, changes at Google can never be ruled out. To identify the NID cookie, a separate test page was created where only Google Maps was integrated.

How long and where is the data stored? Google’s servers are located in data centers all over the world. However, most servers are in America. For this reason, your data is primarily stored in the USA. You can read exactly where Google’s data centers are located here:

Google distributes data across various storage devices. This allows data to be accessed faster and better protected against potential tampering. Each data center also has special emergency programs. For example, in case of problems with Google’s hardware or a natural disaster affecting the servers, data is likely still protected.

Google stores some data for a specific period. For other data, Google only offers the option to delete it manually. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months.

How can I delete my data or prevent data storage? With the automatic deletion function for location and activity data introduced in 2019, location determination and web/app activity information is stored for either 3 or 18 months depending on your decision and then deleted. You can also manually delete this data from your Google account history at any time. If you want to completely prevent your location from being recorded, you must pause the “Web and App Activity” section in your Google Account. Click on “Data and Personalization” and then on the “Activity Setting” option. Here, you can switch activities on or off.

You can also deactivate, delete, or manage individual cookies in your browser. This varies depending on which browser you use. The following instructions show how to manage cookies in your browser: Chrome: Delete, enable, and manage cookies in Chrome Safari: Managing cookies and website data with Safari Firefox: Deleting cookies to remove data that websites have stored on your computer Internet Explorer: Deleting and managing cookies Microsoft Edge: Deleting and managing cookies

If you don’t want any cookies, you can set up your browser to notify you every time a cookie is about to be set. This way, you can decide individually for each cookie whether to allow it or not.

Google is an active participant in the EU-U.S. Privacy Shield Framework, ensuring the correct and secure data transfer of personal data. More information can be found at If you want to learn more about Google’s data processing, we recommend the company’s own privacy policy at

Google reCAPTCHA Privacy Policy

Our top priority is to ensure that our website is as protected and secure as possible for both you and us. To ensure this, we use Google reCAPTCHA from the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). With reCAPTCHA, we can determine whether you are truly a human being and not a robot or some spam software. By spam, we mean any unwanted information sent to us electronically without our solicitation. Traditional CAPTCHAs often required you to solve text or image puzzles for verification. With Google’s reCAPTCHA, we usually don’t have to bother you with such puzzles. In most cases, simply ticking a box to confirm you’re not a bot is enough. With the new Invisible reCAPTCHA version, you don’t even have to tick a box anymore. How this works and especially which data is used for it will be explained in this privacy policy.

The legal basis for the use is Article 6 (1) f (Legitimacy of processing), as there is a legitimate interest in protecting this website from bots and spam software.

What is reCAPTCHA?

reCAPTCHA is a free Captcha service from Google that protects websites from spam software and misuse by non-human visitors. This service is most commonly used when you fill out forms on the internet. A Captcha service is an automatic Turing test designed to ensure that an action on the internet is performed by a human and not by a bot. In the classic Turing test (named after computer scientist Alan Turing), a human determines the distinction between bot and human. With Captchas, this is also done by a computer or software program. Classic Captchas work with small tasks that are easy for humans to solve but present considerable difficulties for machines. With reCAPTCHA, you no longer need to actively solve puzzles. The tool uses modern risk techniques to distinguish humans from bots. You just have to tick the box saying “I am not a robot” or with Invisible reCAPTCHA, even that is not necessary anymore. ReCAPTCHA embeds a JavaScript element in the source code, and then the tool runs in the background, analyzing your user behavior. From these user actions, the software calculates a so-called Captcha score. Google uses this score to calculate the likelihood that you are a human even before entering the Captcha. ReCAPTCHA or Captchas, in general, are used whenever bots could manipulate or misuse certain actions (e.g., registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome flesh and blood humans on our site. Bots or spam software of various kinds can stay at home. That’s why we’re pulling out all the stops to protect ourselves and offer the best possible user-friendliness for you. That’s why we use Google reCAPTCHA from Google. This way, we can be pretty sure that we remain a “bot-free” website. By using reCAPTCHA, data is transmitted to Google, which Google uses to determine whether you are genuinely human. Thus, reCAPTCHA serves the security of our website and subsequently your security. For example, without reCAPTCHA, it could happen that during a registration, a bot registers as many email addresses as possible to subsequently “spam” forums or blogs with unwanted advertising content. With reCAPTCHA, we can avoid such bot attacks.

What data is stored by reCAPTCHA?

ReCAPTCHA collects personal data from users to determine whether the actions on our website are truly from humans. Thus, the IP address and other data required by Google for the reCAPTCHA service can be sent to Google. IP addresses within the member states of the EU or other contracting states of the Agreement on the European Economic Area are almost always shortened before the data ends up on a server in the USA. The IP address is not combined with other data from Google unless you are logged into your Google account while using reCAPTCHA. Initially, the reCAPTCHA algorithm checks whether there are already Google cookies from other Google services (YouTube, Gmail, etc.) in your browser. Then, reCAPTCHA sets an additional cookie in your browser and captures a snapshot of your browser window.

The following list of collected browser and user data is not exhaustive. Instead, these are examples of data, which, to our knowledge, are processed by Google:

• Referrer URL (the address of the page the visitor comes from) • IP address (e.g., • Information about the operating system (the software that enables the operation of your computer. Known operating systems are Windows, Mac OS X, or Linux) • Cookies (small text files that store data in your browser) • Mouse and keyboard behavior (every action you perform with the mouse or keyboard is saved) • Date and language settings (which language or date you have set on your PC is saved) • All JavaScript objects (JavaScript is a programming language that allows websites to adapt to the user. JavaScript objects can collect all kinds of data under a single name) • Screen resolution (shows how many pixels the screen displays)

Google’s differentiation analysis runs in the background. This analysis starts automatically as soon as you access our website. For the analysis, reCAPTCHA evaluates various pieces of information (e.g., IP address, the duration of the website visitor’s stay on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

ReCAPTCHA evaluations take place entirely in the background. Visitors are not informed that such an analysis is taking place.

How long and where is the data stored?

Google stores the data from reCAPTCHA on its servers. At this point, we want to point out that we are not aware of the exact storage duration, but we can provide information based on our knowledge of the topic. Google truncates and anonymizes data from your IP address within the member states of the European Union or in other signatory states to the Agreement on the European Economic Area. The IP address is transmitted in full to a Google server in the USA and shortened there only in exceptional cases. Google uses this information to evaluate your use of our services and to report on captcha-related activities. By transmitting data, Google can evaluate and ensure the quality of its captcha services.

If you are logged in with your Google account, your identification data is combined with processing data. We recommend logging out regularly after using a Google service, especially before activating reCAPTCHA to avoid such associations.

If you want to avoid data about you and your behavior on our website being collected and processed by Google, you must completely deactivate or block the use of JavaScript in your browser. However, this can lead to restrictions in functionality or even the inoperability of some websites.

More details about the data privacy of reCAPTCHA can be found in Google’s dedicated data protection declaration:

All Google services are subject to the EU-US Privacy Shield. This privacy shield ensures that the collected data is subject to a data protection level comparable to that in Europe. Although it is currently debated how much protection it provides, Google promises to comply with the Privacy Shield’s specifications and regulations.


Our aim with this privacy policy was to inform you about the processing of your data by Google reCAPTCHA. Even if we have used the free version of this tool, data still gets transmitted to Google, leading to various checks and calculations. Fortunately, according to Google, the data stored from the embedded reCAPTCHA is not used for personalized advertisements.

If you want to know more about data processing by Google, we recommend the company’s privacy policy at:

(Translation may not reflect the exact tone or specific legal nuances of the original text. Always consult with a legal expert when considering the implications of a privacy policy or related content.)