Data protection of Heim EDT GmbH from Crailsheim

Privacy

Privacy

We have written this Privacy Policy (version 15.11.2019-311128380) to explain to you, in accordance with therequirements of the General Data ProtectionRegulation (EU) 2016/679, what information we collect, how we use data and what choices you have as a visitor to this website.

Unfortunately, it is in the nature of the matter that these explanations sound very technical, but we have tried to describe the most important things as simple and clear as possible during the preparation.

Automatic data storage

When you visit websites today, certain information is created and stored automatically, including on this website.

If you visit our website as you are now, our web server (the computer on which this website is stored) automatically stores data such as

  • the address (URL) of the website being accessed

  • Browser and browser version

  • the operating system used

  • the address (URL) of the previously visited page (Referrer URL)

  • the host name and IP address of the device from which zUGis accessed

  • Date and time

files (web server log files).

As a rule, web server log files are stored for two weeks and then deleted automatically. We do not share this data, but we cannot rule out the possibility that such data may be viewed in the presence of unlawful conduct.
The legal basis under Article 6 (1) f GDPR (legality of processing)is that there is a legitimate interest in enabling the correct operation of this website by collecting web server log files.

Cookies

Our website uses HTTP cookies to store user-specific data.
In the following, we explain what cookies are and why they are used to help you understand the following privacy policy.

What exactly are cookies?

Whenever you browse the Internet, use a browser. Known browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most web pages store small text files in your browser. These files are called cookies.

One thing cannot be dismissed out of hand: cookies are really useful helpers. Almost all websites use cookies. More specifically, they are HTTP cookies, as there are also other cookies for other application areas. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, almost the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser returns the “user-related” information to our site. Thanks to cookies, our website knows who you are and offers you your usual default setting. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly from our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie is to be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, trojans or other “pests”. Cookies also cannot mature on the information of your PC zUG

For example, cookie data may look like this:

  • Name: _ga

  • Expiration time: 2 years

  • Usage: Differentiation of website visitors

  • Example value: GA1.2.1326744211.152311128380

A browser should support the following minimum sizes:

  • A cookie should contain at least 4096 bytes

  • At least 50 cookies should be stored per domain

  • A total of at least 3,000 cookies should be stored

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and will be clarified in the following sections of the Privacy Policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Absolutely necessary cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed if a user puts a product in the shopping cart, then continues to surf on other pages and later goes to the checkout. These cookies do not delete the shopping cart, even if the user closes his browser window.

Functional cookies
These cookies collect information about the user’s behaviour and whether the user receives any error messages. These cookies are also used to measure the loading time and behaviour of the website in different browsers.

Target-oriented cookies
These cookies improve the user experience. For example, entered locations, font sizes, or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They are used to provide the user with individually adapted advertising. This can be very practical, but also very annoying.

Usually, when you visit a website for the first time, you are asked which of these types of cookies you want to allow. And of course, this decision is also stored in a cookie.

How can I delete cookies?

How and whether you want to use cookies is up to you. Regardless of which service or website the cookies originate, you always have the option to delete cookies, only partially allow or deactivate them. For example, you can block third-party cookies, but allow all other cookies.

If you want to determine which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you do not want to have cookies, you can set up your browser to always inform you when a cookie is to be set. This allows you to decide whether or not to allow the cookie for each cookie. The procedure varies depending on the browser. It is best to search the instructions in Google with the search term “Delete cookies Chrome” or “Disable cookies Chrome” in the case of a Chrome browser or exchange the word “Chrome” for the name of your browser, e.g. Edge, Firefox, Safari.

What about my privacy policy?

The so-called “cookie guidelines” have been in place since 2009. It states that the storage of cookies requires the consent of the website visitor (i.e. you). However, there are still very different reactions to these directives within EU countries. In Germany, the cookie guidelines have not been implemented as national law. Instead, the implementation of this directive was largely carried out in Section 15(3) of the Telemedia Act (TMG).

If you want to know more about cookies and don’t shy away from technical documentation, we recommend https://tools.ietf.org/html/rfc6265,the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Storage of personal data

Personal data that you transmit to us electronically on this website, such as name, e-mail address, address or other personal information in connection with the transmission of a form or comments in the blog, will be provided by us together with the time and the IP address used only for the specified purpose, kept securely and not passed on to third parties.

We therefore use your personal data only for communication with those visitors who expressly wish to contact and for the processing of the services and products offered on this website. We do not share your personal data without consent, but we cannot rule out the possibility that such data may be viewed in the presence of unlawful conduct.

If you send us personal data by e-mail , therefore away from this website – we cannot guarantee secure transmission and the protection of your data. We recommend that you never send confidential data unencrypted by e-mail.

The legal basis in accordance with Article 6 paragraph 1a OF the GDPR (legality of processing) is that you give us consent to the processing of the data you have entered. You can revoke this consent at any time – an informal e-mail is sufficient, you will find our contact details in the imprint.

Rights under the General Data Protection Regulation

According to the provisions of the GDPR, you are entitled to the following rights in principle:

  • Right to rectification (Article 16 GDPR)

  • Right to erasure (“right to be forgotten”) (Article 17 GDPR)

  • Right to restrict processing (Article 18 GDPR)

  • Right to notification – obligation to notify in connection with the rectification or deletion of personal data or the restriction of processing (Article 19 GDPR)

  • Right to data portability (Article 20 GDPR)

  • Right of objection (Article 21 GDPR)

  • Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or that your data protection claims have otherwise been violated in a way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).

Evaluation of visitor behaviour

In the following privacy policy, we inform you whether and how we evaluate data from your visit to this website. The analysis of the collected data is usually anonymous and we cannot indemnify your behaviour on this website on you.

You can find out more about the possibilities of this evaluation of the visit data in the following data protection declaration.

TLS encryption with https

We use https to transmit data securely on the Internet (data protection by technical design Article 25 paragraph 1 GDPR). By using Transport Layer Security (TLS), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of sensitive data. You can see the use of this data transmission protection by the small lock icon at the top left of the browser and the use of the https scheme (instead of http) as part of our Internet address.

Google Ads (Google AdWords) Conversion Tracking Privacy Policy

As an online marketing measure, we use Google Ads (formerly Google AdWords) to promote our products, offers and services. In this way, we want to make more people aware of the high quality of our offers on the Internet. As part of our advertising efforts through Google Ads, we use the conversion tracking of Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) on our website. With this free tracking tool, we can better adapt our advertising offering to your interests and needs. In the following article, we want to go into more detail about why we use conversion tracking, what data is stored, and how you can prevent this data storage.

The legal basis for the use of Google Ads conversion tracking is Article 6 (1) f (legality of processing) because there is a legitimate interest in carrying out targeted advertising activities.

What is Google Ads Conversion Tracking?

Google Ads (formerly Google AdWords) is the in-house online advertising system of Google LLC. We can create online ads through Google Ads to bring our products or services closer to interested people. We are overwhelmed byUGthe quality of our offer and want as many people as possible to get to know our website. In the online sector, Google Ads offers the best platform for this. Of course, we also want to gain a precise overview of the cost-benefit factor of our promotions. That’s why we use the conversion tracking tool from Google Ads.

But what is a conversion actually? A conversion occurs when you go from an interested website visitor to a trading visitor. This happens whenever you click on our ad and then perform another action, such as visiting our website. With Google’s conversion tracking tool, we capture what happens after a user clicks on our Google Ads ad. For example, we can see if products are purchased, services are used or if users have signed up for our newsletter.

Why do we use Google Ads Conversion Tracking on our website?

We use Google Ads to draw attention to our offer on other websites as well. The aim is that our advertising campaigns really only reach those people who are interested in our products and offers. With the Conversion Tracking Tool, we can see which keywords, ads, ad groups, and campaigns lead to the desired customer actions. We’ll see how many customers interact with our ads on a device or browser and then perform a conversion. This data allows us to calculate our cost-benefit factor, measure the success of individual advertising activities and, consequently, optimize our online marketing activities. We can also use the data obtained to make our website more interesting for you and adapt our advertising offer even more individually to your needs.

What data is stored in Google Ads Conversion Tracking?

We have integrated a conversion tracking tag or code snippet on our website to better analyze certain user actions. If you click on one of our Google Ads ads, the “Conversion” cookie from a Google domain will be stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.

Here are the data of the most important cookies for Google’s conversion tracking:

Name: Conversion
Expiration time: after 3 months
Sample value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ311128380

Name: _gac
Expiration time: after 3 months
Example value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE

Note: The cookie _gac appears only in conjunction with Google Analytics. The above list does not claim to be complete, as Google repeatedly uses other cookies for analytical analysis.

As soon as you complete an action on our website, Google recognizes the cookie and stores your action as a so-called conversion. As long as you are browsing our website and the cookie has not yet expired, we and Google will recognize that you have found us through our Google Ads ad. The cookie is read out and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. Conversion tracking of Google Ads can be refined and improved using Google Analytics. For ads that Google displays in different places on the web, cookies named “__gads” or “_gac” may be set under our domain. Since September 2017, various campaign information from analytics.js has been stored with the _gac cookie. The cookie stores this data as soon as you visit one of our pages for which the automatic tagging of Google Ads has been set up. Unlike cookies set for Google domains, Google can only read these conversion cookies if you are on our website. We do not collect or receive any personal data. We get a report from Google with statistical evaluations. For example, we learn about the total number of users who clicked on our ad and we see how well which advertising measure has arrived.

How long and where is the data stored?

At this point, we would like to point out that we have no influence on how Google reuses the data collected through the conversion tracking tool. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named “Conversion” and “_gac” (used in conjunction with Google Analytics) have an expiration date of 3 months.

How can I delete my data or prevent data storage?

You cannot participate in the conversion tracking of Google Ads. If you disable the Google Conversion Tracking cookie from your browser, you block conversion tracking. In this case, the tracking tool statistics do not include you. You can change the cookie settings in your browser at any time. With each browser, this works a little differently. Here is the guide to how to manage cookies in your browser:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you do not want to have cookies, you can set up your browser to always inform you when a cookie is to be set. This allows you to decide whether or not to allow the cookie for each cookie. Downloading and installing this browser plUG-ins on https://support.google.com/ads/answer/7395996 will also disable all “advertising cookies”. Keep in mind that disabling these cookies does not prevent ads, only personalised ads.

By certifying the US-European Privacy Shield, The American company Google LLC must comply with the applicable data protection laws in force in the EU. If you would like to learn more about Google’s privacy policy, we recommend Google’s general privacy policy: https://policies.google.com/privacy?hl=de.

Google Fonts Local Privacy Policy

We use Google Fonts from Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on our website. We have integrated the Google fonts locally, i.e. on our web server , not on Google’s servers. As a result, there is no connection to Google’s server and therefore no data transmission or storage.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is an interactive directory with more than 800 fonts that Google LLC provides for free use. With Google Fonts you could use the fonts without uploading them to your own server. However, in order to prevent any information transfer to the Google server, we have downloaded the fonts to our server. In this way, we act in compliance with data protection and do not forward data to Google Fonts.

Unlike other web fonts, Google allows us unrestricted ZUGriff on all fonts. So we can mature on a sea of fonts zUGindefinitely and get the best out of our website. For more information about Google Fonts and other questions, please visit https://developers.google.com/fonts/faq?tid=311128380.

Google Font’s Privacy Policy

We use Google Fonts from Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on our website.

You don’t need to sign in or enter a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts/fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google Account, you don’t need to worry that your Google account information will be transferred to Google while using Google Fonts. Google collects the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a look at exactly what data storage looks like.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is an interactive directory with more than 800 fonts that Google LLC provides for free use.

Many of these fonts are published under the SIL Open Font License, while others are published under the Apache license. Both are free software licenses. Thus, we can use them freely without paying royalties.

Why do we use Google Fonts on our website?

With Google Fonts, we can use fonts on our own website and do not have to upload them to our own server. Google Fonts is an important building block to keep the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is especially useful for use on mobile devices. When you visit our site, the low file size ensures a fast loading time. Furthermore, Google Fonts are so-called secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can sometimes distort texts or entire websites visually. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod).

So we use the Google fonts so that we can present our entire online service as beautifully and uniformly as possible. According to Article 6(6) 1 f lit. F GDPR already represents a “legitimate interest” in the processing of personal data. In this case, “legitimate interest” means legal, economic or ideal interests recognised by the legal system.

What data is stored by Google?

When you visit our website, the fonts are reloaded via a Google server. This external call transmits data to the Google servers. In this way, Google also recognizes that you or Your IP address visited our website. The Google Fonts API is designed to reduce the collection, storage, and use of end-user data to what is needed for efficient font delivery. By the way, API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software area.

Google Fonts securely stores CSS and font requests on Google and is therefore protected. By collecting usage figures, Google can determine the popularity of the fonts. Google publishes the results on internal analytics pages, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the BigQuery database of Google Fonts. BigQuery is a web service from Google for companies that want to move and analyze large amounts of data.

It should be borne in mind, however, that any Google Font request also automatically transmits information such as IP address, language settings, screen resolution of the browser, version of the browser and name of the browser to the Google servers. Whether this data is also stored is not clear or is not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for one day on your servers, which are mainly located outside the EU. This allows us to use the fonts using a Google style sheet. A style sheet is a style that allows you to easily and quickly change the design or font of a Web page.

The font files are stored on Google for one year. Google’s goal is to fundamentally improve the loading time of websites. When millions of websites refer to the same fonts, they are cached after the first visit and immediately reappear on all other websites visited later. Sometimes Google updates font files to reduce file size, increase speech coverage, and improve the design.

How can I delete my data or prevent data storage?

The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. To delete this data early, you must contact Google Support on https://support.google.com/?hl=de&tid=311128380. In this case, you can only prevent data storage if you do not visit our site.

Unlike other web fonts, Google allows us unrestricted ZUGriff on all fonts. So we can mature on a sea of fonts zUGindefinitely and get the best out of our website. For more information about Google Fonts and other questions, please visit https://developers.google.com/fonts/faq?tid=311128380. Although Google deals with data protection-related matters, it does not contain really detailed information about data storage. It is relatively difficult (almost impossible) to get really accurate information about stored data from Google.

You can also read which data is generally collected by Google and what this data is used for on https://www.google.com/intl/de/policies/privacy/.

Google Analytics Privacy Policy

We use Google Analytics from Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on this website to statistically evaluate visitor data. Google Analytics uses target-oriented cookies.

Cookies from Google Analytics

  • _ga

    • Expiration time: 2 years

    • Usage: Differentiation of website visitors

    • Example value: GA1.2.1326744211.152311128380

  • _gid

    • Expiration time: 24 hours

    • Usage: Differentiation of website visitors

    • Example value: GA1.2.1687193234.152311128380

  • _gat_gtag_UA_<property-id>

    • Expiration time: 1 minute

    • Usage: Used to throttle the request rate. When Google Analytics is provided through the Google Tag Manager,>this cookie is named _dc_gtm_ property-id .

    • Example value: 1

For more information on terms of use and data protection, see http://www.google.com/analytics/terms/de.html or https://support.google.com/analytics/answer/6004245?hl=de.

Pseudonymization

Our concern in the sense of the GDPR is the improvement of our offer and our website. Since the privacy of our users is important to us, the user data is pseudonymized. The data processing is carried out on the basis of the legal provisions of Article 6 EU GDPR ( GDPR) 1 lit a (consent) and/or f (legitimate interest) of the GDPR.

Deactivation of data collection by Google Analytics

The browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js) helps website visitors prevent Google Analytics from using their data.

You can prevent the collectionUGof data obtained by the cookie and related to your use of the website to Google and the processing of this data by Google by downloading and installing the browser PlUGavailable at the following link: https://tools.google.com/dlpage/gaoptout?hl=de

Google Analytics deactivation link

By clicking on the following deactivation link, you can prevent Google from recording further visits to this website. Attention: The deletion of cookies, the use of the incognito/private mode of your browser, or the use of another browser leads to the re-collect of data.

[google_analytics_optout]Turn off Google Analytics[/google_analytics_optout]

Google Analytics IP Anonymization

We have implemented the IP address anonymization of Google Analytics on this website. This feature was developed by Google to enable this website to comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data acquisition network and before the data is stored or processed.

For more information on IP anonymization, please visit https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics Demographics and Interests Reports

We’ve turned on advertising reporting features in Google Analytics. The demographic and interest reports contain information on age, gender and interests. This allows us to get a better picture of our users without being able to assign this data to individual persons. Learn more about the advertising features on https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can stop using your Google Account’s activities and information under “Advertising Settings” onhttps://adssettings.google.com/authenticated by checking box.

Google Analytics Addendum to Data Processing

We have entered into a direct customer agreement with Google to use Google Analytics by accepting the “Data Processing Addendum” in Google Analytics.

You can find more about the data processing supplement for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Google Maps Privacy Policy

We use Google Maps of Google Inc. on our website. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). With Google Maps, we can visualize locations better and improve our service. By using Google Maps, data is transferred to Google and stored on the Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent it.

What is Google Maps?

Google Maps is an online map service provided by Google Inc. With Google Maps, you can search for exact locations of cities, attractions, accommodations or businesses on the Internet via a PC or an app. If companies are represented on Google My Business, more information about the company is displayed in addition to the location. To view the way to get there, map snippets of a location can be integrated into a website using HTML code. Google Maps displays the Earth’s surface as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.

Why do we use Google Maps on our website?

All our efforts on this page are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. Thanks to Google Maps you can see at a glance where we have our headquarters. The directions always show you the best or fastest way to us. You can get there for routes by car, by public transport, on foot or by bike. For us, the provision of Google Maps is part of our customer service.

What data is stored by Google Maps?

In order for Google Maps to fully offer its service, the company must collect and store data from you. This includes, among other things, the search terms entered, your IP address and the latitude or longitude coordinates. Use the route planner function to also save the entered start address. However, this data storage happens on the websites of Google Maps. We can only inform you about this, but we cannot influence you. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behaviour. Google primarily uses this data to optimize its own services and to provide you with personalized, personalized advertising.

The following cookie is set due to the integration of Google Maps in your browser:

  • Name: NID

  • Expiration time: after 6 months

  • Usage: NID is used by Google to customize ads to suit your Google search. With the help of the cookie, Google “remembers” your most frequently entered searches or your previous interaction with ads. This way you always get customized ads. The cookie contains a unique ID that Google uses to collect the user’s personal settings for advertising purposes.

  • Example value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ311128380

Note: We cannot guarantee completeness of the information provided for in the stored data. Especially when using cookies, changes in Google can never be ruled out. In order to identify the nid cookie, a separate test page was created, where only Google Maps was involved.

How long and where is the data stored?

Google servers are located in data centers around the world. However, most servers are located in America. For this reason, your data is also increasingly stored in the USA. Here you can find out exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Google distributes the data on different data carriers. This makes the data more accessible and better protected from possible attempts at tampering. Each data center also has special emergency programs. For example, if there are problems with Google hardware or if a natural disaster affects the servers, the data is likely to remain protected.

Google stores some data for a specified period of time. For other data, Google only offers the possibility to delete it manually. Furthermore, the company also anonymizes information (such as advertising data) in server logs by providing part of the IP address and cookie information according to 9 and 18 months.

How can I delete my data or prevent data storage?

The automatic deletion of location and activity data, introduced in 2019, stores location and web/app activity information for either 3 or 18 months, depending on your decision, and then deletes it. In addition, you can also manually delete this data from the history via the Google account at any time. If you want to completely prevent your location tracking, you must pause the “Web and App Activity” section of the Google Account. Click Data and Personalization, and then click the Activity Setting option. Here you can turn the activities on or off.

In your browser, you can also disable, delete or manage individual cookies. Depending on which browser you are using, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you do not want to have cookies, you can set up your browser to always inform you when a cookie is to be set. This allows you to decide whether to allow it or not for each cookie.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG. If you want to know more about Google’s data processing, we recommend the company’s in-house privacy policy at https://policies.google.com/privacy?hl=de.

Hotjar Privacy Policy

We use Hotjar from Limited (Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta) on this website to statistically evaluate visitor data. Hotjar is a service that analyzes the behavior and feedback of users on websites through a combination of analytics and feedback tools. Hotjar-based websites have integrated a tracking code on their websites that will be transferred to our servers located in Ireland (EU). This tracking code contacts Hotjar’s servers and sends a script to the computer or device that allows you to access the Hotjar-based website zUG The script collects certain data in BezUG on the user’s interaction with the relevant website. This data is then sent to Hotjar’s servers for processing.

For more details on the privacy policy and what data Hotjar collects and how, please visit https://www.hotjar.com/legal/policies/privacy.

Deactivation of Hotjar

If you do not want Hotjar to collect your data, you can activate the Hotjar Opt Out. There you have the possibility to disable or reactivate the collection of data by Hotjar by simply clicking on the red Hotjar disable button. Attention: The deletion of cookies, the use of the incognito/private mode of your browser, or the use of another browser leads to the re-collect of data.

YouTube Privacy Policy

We have built in YouTube videos on our website. So we can present you interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google LLC since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has embedded a YouTube video, your browser automatically connects to the servers of YouTube or Google. Different data is transferred (depending on the settings). Google is responsible for all data processing and google’s data protection is therefore also applicable.

In the following, we want to explain in more detail what data is being processed, why we have included YouTube videos and how you can manage or delete your data.

What is YouTube?

On YouTube, users can watch, rate, comment and upload videos for free. Over the past few years, YouTube has become one of the most important social media channels in the world. To enable us to view videos on our website, YouTube provides a code snippet that we have built into our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to provide you with the best possible user experience on our website. And of course interesting videos must not be missing. With the help of our embedded videos, we provide you with other helpful content in addition to our texts and images. In addition, the embedded videos make it easier for our website to find our website on the Google search engine. Even if we run ads through Google Ads, thanks to the data collected, Google can really only show these ads to people who are interested in our offerings.

What data is stored by YouTube?

As soon as you visit one of our sites that has a YouTube video built in, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually associate your interactions on our website with cookies to your profile. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution, or your Internet service provider. Other data may include contact information, any reviews, sharing content via social media, or adding to your favorites on YouTube.

If you’re not signed in to a Google account or Youtube account, Google stores data with a unique identifier associated with your device, browser, or app. For example, yourUGlanguage setting is retained. But many interaction data cannot be stored because fewer cookies are set.

In the following list we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a registered YouTube account. On the other hand, we show cookies that are set with a registered account. The list cannot claim to be exhaustive, because the user data always depends on the interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y
Purpose: This cookie registers a unique ID to store statistics of the video being watched.
Expiration date: after the end of the session

Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google gets statistics about how to use YouTube videos on our website via PREF.
Expiration date: after 8 months

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track the GPS location.
Expiration date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose of use: This cookie tries to estimate the bandwidth of the user on our websites (with built-in YouTube video).
Expiration date: after 8 months

Other cookies that are set when you are logged in with your YouTube account:

Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7311128380-
Purpose: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiration date: after 2 years

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose of use: The cookie stores the status of a user’s consent to the use of various Google services. CONSENT also serves security to verify users and protectUGuser data from untamed attacks.
Expiration date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile about your interests. This data helps to display personalized advertisements.
Expiration date: after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Purpose: This cookie stores information about your login data.
Expiration date: after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiration date: after 2 years

Name: SID
Value: oQfNKjAsI311128380-
Purpose: This cookie stores your Google Account ID and your last login time in digitally signed and encrypted form.
Expiration date: after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the website and what advertising you may have seen before visiting our site.
Expiration date: after 3 months

How long and where is the data stored?

The data you receive and process from you is stored on the Google servers. Most of these servers are located in America. Under https://www.google.com/about/datacenters/inside/locations/?hl=de, you can see exactly where Google’s data centers are located. Your data is distributed on the servers. This speeds up the retrieval of the data and better protects it from manipulation.

Google stores the collected data for different lengths of time. Some data can be deleted at any time, others are automatically deleted after a limited time and others are saved by Google for a long time. Some data (such as items from My Activity, photos or documents, products) stored in your Google Account will remain stored until you delete it. Even if you’re not signed in to a Google Account, you can delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

Basically, you can delete data manually in the Google Account. The automatic deletion of location and activity data, introduced in 2019, stores information for either 3 or 18 months, depending on your decision, and then deletes it.

Whether you have a Google account or not, you can configure your browser to delete or disable cookies from Google. Depending on which browser you are using, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you do not want to have cookies, you can set up your browser to always inform you when a cookie is to be set. This allows you to decide whether to allow it or not for each cookie. Since YouTube is a subsidiary of Google, there is a common privacy policy. If you want to know more about the handling of your data, we recommend the privacy policy under https://policies.google.com/privacy?hl=de.

Google reCAPTCHA Privacy Policy

Our primary goal is to ensure that our website is as protected and secure as possible for you and for us. To ensure this, we use Google reCAPTCHA of the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). With reCAPTCHA we can determine whether you are really a human of flesh and blood and not a robot or any other spam software. By spam we mean any undesirable information, by electronic means, that we receive in an unasked way. With the classic CAPTCHAS, you usually had to solve text or image puzzles for review. With reCAPTCHA from Google, we usually don’t have to bother you with such puzzles. In most cases, it is enough to tick a check mark and confirm that you are not a bot. With the new Invisible reCAPTCHA version, you don’t even have to tick a check mark. You will find out exactly how this works and, above all, what data is used for it in the course of this privacy policy.

The legal basis for use is Article 6 (1) f (legality of processing), as there is a legitimate interest in protecting this website from bots and spam software.

What is reCAPTCHA?

reCAPTCHA is a free captcha service from Google that protects websites from spam software and misuse by non-human visitors. This service is most commonly used when you fill out forms on the Internet. A Captcha service is an automatic Turing test designed to ensure that an action on the Internet is performed by a human, not a bot. In the classic Turing test (named after the computer scientist Alan Turing), a person determines the distinction between bot and human. At Captchas, the computer or a software program also takes care of this. Classic captchas work with small tasks that are easy for humans to solve, but have considerable difficulties for machines. With reCAPTCHA, you don’t have to actively solve any puzzles anymore. The tool uses modern risk techniques to distinguish people from bots. Here you only have to tick the text field “I am not a robot” or with Invisible reCAPTCHA even this is no longer necessary. With reCAPTCHA, a JavaScript element is included in the source code and then the tool runs in the background and analyzes your user behavior. From these user actions, the software calculates a so-called captcha score. Google uses this score to calculate the probability that you are a human being even before entering captcha. ReCAPTCHA or captchas in general are used whenever bots could manipulate or abuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We just want to welcome people of flesh and blood to our side. Bots or spam software of all kinds are allowed to stay at home. That’s why we pull all the levers to protect ourselves and offer the best possible user experience for you. For this reason, we use Google reCAPTCHA from Google. So we can be pretty sure that we will remain a “bot-free” website. By using reCAPTCHA, data is transmitted to Google, which Google uses to determine whether you are actually a human being. reCAPTCHA therefore serves the security of our website and subsequently also your security. For example, without reCAPTCHA, it could happen that a bot registers as many email addresses as possible when registering, in order to “spam” forums or blogs with unwanted advertising content. With reCAPTCHA we can avoid such bot attacks.

What data is stored by reCAPTCHA?

ReCAPTCHA collects personal data from users to determine whether the actions on our website actually originate from humans. So the IP address and other data that Google needs for the reCAPTCHA service can be sent to Google. IP addresses are almost always truncated within the EU Member States or other contracting states of the Agreement on the European Economic Area before the data ends up on a server in the US. The IP address will not be combined with other data from Google unless you are logged in with your Google Account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube. Gmail, etc.) are placed. ReCAPTCHA then sets an additional cookie in your browser and captures a snapshot of your browser window.

The following list of collected browser and user data does not claim to be complete. Rather, they are examples of data that we know are processed by Google.

  • Referrer URL (the address of the page from which the visitor comes)

  • IP address (e.g. 256.123.123.1)

  • About the operating system (the software that allows your computer to operate. Known operating systems are Windows, Mac OS X or Linux)

  • Cookies (small text files that store data in your browser)

  • Mouse and keyboard behavior (any action you perform with the mouse or keyboard is saved)

  • Date and language settings (which language or date you have preset on your PC will be saved)

  • All Javascript objects (JavaScript is a programming language that allows web pages to adapt to the user. JavaScript objects can collect all possible data under one name)

  • Screen resolution (shows how many pixels the image representation consists of)

It is undisputed that Google uses this data and analyzes it before you click on the check mark “I am not a robot”. With the Invisible reCAPTCHA version, even the ticking is omitted and the entire recognition process takes place in the background. Google does not detail how much and what data Google stores exactly.

The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version of Google under https://www.google.com/recaptcha/api2/demo. All these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google has set reCAPTCHA on the demo version:

Name: IDE
Expiration time: after one year
Usage: This cookie is set by DoubleClick (also owned by Google) to register and report the actions of a user on the website in the handling of advertisements. In this way, the advertising effectiveness can be measured and appropriate optimization measures can be taken. IDE is stored in browsers under the domain doubleclick.net.
Example value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-311128380

Name: 1P_JAR
Expiration time: after one month
Usage: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to show users relevant advertisements. Furthermore, the cookie can be used to prevent a user from viewing the same ad more than once.
Example value: 2019-5-14-12

Name: ANID
Expiration time: after 9 months
Usage: We could not find out a lot of information about this cookie. Google’s privacy policy mentions the cookie in connection with “advertising cookies” such as “DSID,” “FLC,” “AID,” “TAID.” ANID is stored under Domain google.com.
Example value: U7j1v3dZa3111283800xgZFmiqWppRWKOr

Name: CONSENT
Expiration time: after 19 years
Usage: The cookie stores the status of a user’s consent to the use of different Google services. CONSENT also serves security to verify users, prevent credential fraud,UGand protect user data from unauthorized attacks.
Example value: YES+AT.de+20150628-20-0

Name: NID
Expiration time: after 6 months
Usage: NID is used by Google to customize ads to suit your Google search. With the help of the cookie, Google “remembers” your most frequently entered searches or your previous interaction with ads. This way you always get customized ads. The cookie contains a unique ID that Google uses to collect the user’s personal settings for advertising purposes.
Example value: 0WmuWqy311128380zILzqV_nmt3sDXwPeM5Q

Name: DV
Expiration time: after 10 minutes
Usage: Once you have ticked the “I’m not a robot” check mark, this cookie is set. The cookie is used by Google Analytics for personalized advertising. DV collects information in anonymized form and is also used to make user distinctions.
Example value: gEAABBCjJMXcI0dSAAAANbqc311128380

Note: This list cannot claim to be exhaustive, as experience shows that Google also changes the choice of its cookies over and over again.

How long and where is the data stored?

By inserting reCAPTCHA, data is transferred from you to the Google server. Google does not clearly state exactly where this data is stored, even after repeated requests. Without receiving confirmation from Google, itUGis assumed that data such as mouse interaction, length of stay on the website or language settings are stored on the European or American Google servers. The IP address that your browser transmits to Google will not be merged with other Google data from other Google services. However, if you are logged in to your Google Account while using the reCAPTCHA-PlUG- ins, the data will be merged. The different data protection regulations of Google apply to this.

How can I delete my data or prevent data storage?

If you do not want any data to be transmitted to Google about you and about your behaviour, you must log out of Google completely and delete all Google cookies before you visit our website or use the reCAPTCHA software. Basically, the data is automatically transmitted to Google as soon as you visit our site. To delete this data, you must contact Google Support on https://support.google.com/?hl=de&tid=311128380.

Therefore, when you use our website, you agree that Google LLC and its representatives will automatically collect, edit and use data.

Learn more about reCAPTCHA on Google’s web developer page on https://developers.google.com/recaptcha/. Although Google goes into more detail about the technical development of reCAPTCHA, exact information about data storage and data protection-relevant topics is also searched in vain. A good overview of the basic use of data at Google can be found in the in-house data protection declaration on https://www.google.com/intl/de/policies/privacy/.

Source: Created with AdSimple’sPrivacy Generator in cooperation with fashiongott.de